Google Ads
Google advertising is one of the most effective marketing tools of today. The Google advertising campaign focuses only on customers seeking your services, and a properly optimized Google Ads campaign won't even show ads to anyone else than your potential customers.
What is Google advertising and why is it important?
Google is the world's most popular search engine, with a 95% market share in Finland. Nowadays, when looking for services and products, Google is the first and only destination for most people. With Google advertising, you ensure your company's visibility in the search results of customers looking for its services.
The competition on the Internet is fierce and reaching the top of the search results is the most important step to reach your customers. A properly optimized and implemented Google advertising campaign ensures that your company's website is among the first when potential customers search for your services.
Google advertising is also the most cost-effective way to reach new customers. In advertisements, you only pay when the customer has clicked on your ad and verified that he is a potential customer. Clear and trustworthy websites are just as important to a customer's purchase decision as a well-executed advertising campaign. If your site does not seem trustworthy and does not entice to make a purchase decision. You have lost money on unnecessary clicks to your site.
how does our ad campaigns progress?
1. We familiarize ourselves with your business
Advertising starts with a meeting with the customer,
where we go over the advertising needs and different implementation options together, and we set the goals for the campaign.
3. We plan the ads
Visual ads are carefully created to be pleasing for the eyes. Keywords and negative keywords are carefully selected and we optimize the ads according to the ideal customer base.
2. We decide on a suitable advertising budget
We define the advertising budget suitable for advertising needs and as cost-effective as possible.
4. We develop and optimize
Our developing marketing strategy guarantees that the longer you are our customer, the more precisely your ads are displayed. Our evolving marketing strategy together with Google's artificial intelligence tools guarantees exponential growth for the campaign.
5. We report the results every month
You will receive a report from us every month on the results of advertising, such as conversions, click-through rate and impressions. In addition, we will tell you about the optimizations we have made to guarantee the growth of the campaign.
Different types of Google advertising
Keyword advertising
In keyword advertising, ads appear in Google's search engine when potential customers use search terms corresponding to keywords.
Keyword advertising is a very cost-effective way to advertise. In advertising, you only pay for customers who click on the ads, which means that the advertising budget is not wasted.
Keyword advertising is a highly optimized way of advertising. As the advertising campaign progresses, we can analyze which search terms bring the most customers and focus the budget on them.
As the advertising campaign progresses, the results improve over time. The potential of keyword advertising lies in the fact that the results and the number of new customers increases month by month as the data we receive increases our ability to optimize the campaign furthermore.
Display advertising
The display network differs from search word advertising in that the ads are not shown to customers using search engines, but the ads are shown alongside the services they use online.
Advertising can be targeted by subject area, keywords, sites and topics. Google saves the sites and topics of interest searched by each of its users and creates a profile from them to its database, which we can use to target our advertising.
Display advertising is very broad, we can use many types of advertising, such as image ads, video ads, mobile ads, text ads and animations.
Display advertising is the perfect option for launching new products and services, as ads can be shown to the entire target group, and not just to search engine users.
Remarketing
With the help of remarketing, you can reach customers who have already visited your website before. You can redirect customers back to your site who have left your site without buying anything. When they visit your competitors' websites later.
Remarketing can also be targeted at users who have visited your sites in the past, when they use mobile apps or use search engines.
Dynamic remarketing is a more advanced and even more effective form of remarketing. It allows ads to include products that users have viewed on your website.
Remarketing is the most cost-effective form of advertising, because it is targeted at already proven potential customers who will definitely need the services you offer.
Due to the effectiveness of remarketing, we recommend each of our customers to use part of their advertising budget for remarketing. Remarketing is an effective way to increase the effectiveness of the Google Ads campaign and obtain new customers.
How to optimize Google advertising as effectively as possible?
Here are a few examples that we focus on in our marketing:
Budgeting
Depending on the type of campaign, we can allocate the budget for different purposes. We can target the campaign on conversions, impressions or clicks, depending on the goal of the campaign.
Competitor analysis
We compare your competitors' ads and analyze which ads and approaches work best in your industry.
Keyword research
Correctly targeted keywords are the most important part of creating a successful Google advertising campaign. We analyze the behavior of potential customers in search engines and base the keywords of the ad on them.
Negative keywords
With negative keywords, we are able to narrow down search terms that might otherwise use the resources of your ad campaign unnecessarily.
Why would you choose us as your Google advertising partner?
We are professionals certified by Google
Our designers are professionals certified by Google and we actively develop our operating methods in accordance with the changes made by Google and their recommendations.
Results as our goal
At Frank IT-Solution, our goal is to develop marketing that is as cost-effective as possible. Manual optimization of advertising campaigns together with Google's artificial intelligence enables better results day by day.
Open and clear reporting
Our customers' success is also our success. Every month we send a clear report on the results of the ads and the improvements we made to the campaign.
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